VINAMILK INC.
I decided to intern at TBWA Vietnam as an Account during my junior year to expand my view on the advertising industry. And boy did it blow my mind!
I was the newest, and youngest addition the Account team mainly working with the agency’s key partner - Vinamilk and fortunate enough to work on projects such as
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5-second Coconut Ice-cream TVC;
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Pineapple Yoghurt TVC tag-on;
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Susu Yoghurt Promotion TVC Tag-on
1. 5-second Coconut Ice-cream TVC
I joined the first project midway, during the production bidding and supervision phase. My responsibility was compiling price quotation and leading conference call with production house, which was based in Greece.
Through the first endeavor, I improved tremendously my negotiation skill. As there were mismatch timetables between parties, my team and I had to negotiate with them to sort out the timeline. Ultimately, the project was successful as the product exceeded expectations.
The final TVC -
2. Pineapple Yoghurt TVC tag-on
I was involved from A-Z in the second one with my direct leader. I received briefing from client, proceeded to Creative team for ideas, then informed production house bidding, supervised production and managed project liquidation.
The finalized storyboard -
The Tag-on Endframe -
The main bottleneck of this assignment was rushed timeline. But through it, I learnt to navigate stricter timetable such as priority management and planning overhead. In the end, my team managed to deliver the product on point and on time.
The final TVC Tag-on -
3. SuSu Yoghurt Promotion Tag-on
I managed to gain. I followed the same procedure similar to the second, but received leverage experienced through hands-on voice recording session. I was the person-in-charge of the recording session with another Copywriter.
The takeaway point for the task was detailed preparation. As voice talents and client only have so much available hours, preparation is a necessity, including setting appointments with them, having extensive music and copy options. It was a challenging but rewarding experience to be present in that small recording booth.
Voice over options -
The final TVC Tag-on -
I finished the internship with a fresh perspective, new lessons and hands-on experience of the dynamic advertising landscape.
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